Get all the wisdom of the 2009 Self-Publishers Online Conference speakers delivered to your door!

The most expensive parts of book publishing are the mistakes! Dan Poynter explains "simultaneous publishing," which is a system for researching your subject matter and drafting your marketing plan at the same time. You will determine who your readers are, what your buyers want to read, and where to find them. People all over the world are interested in your subject. They are the source for your research and they will be the market for your book. Discover the fast, efficient and inexpensive way to promote books--without leaving home. Easily find and go directly to groups of people interested in your subject. You can pursue the Book Trade and the non-traditional markets electronically. Find out about the book researching and selling opportunities in forums, blogging, ezines, podcasting and social groupings.

Landing a publisher has never been harder...and even when you do, count on anemic royalty rates, 18 to 24 months to publication, and giving up the rights to your book. And you'll still be expected to do most of the marketing yourself! There's a better way. Thanks to the Internet, self-publishing has become easier, more viable, and more potentially lucrative than ever before. Written a non-fiction book? Wondering if self-publishing makes sense? Join nationally renowned copywriting and book marketing pro, Peter Bowerman, for an engaging, info-packed session, where he'll share the how-to of his self-publishing success (i.e., 52,000 copies of his award-winning Well-Fed Writer titles in print, and a full-time living for seven-plus years), all chronicled in his award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book Into a Full-Time Living. Learn how to create a book that turns heads, find tons of eager reviewers, get bookstores to look for you, build a 24/7 cash-generating web site, generate multiple income streams, and much more. Don't miss it!

Matthew Bennett is a self-published author who has sold more than 5 million non-fiction books and is an expert at selling large quantities of books to companies. Like most self-publishers, Matthew started out by trying to sell books the traditional way. But he grew frustrated with sales, distribution, and all the other headaches of dealing with bookstores. He realized he could achieve his goals much quickly and make a bigger impact by selling his books in mass quantities to companies and organizations who might want to give it away as a premium. Then he arranged the deals so that charities also make money on every sale. He has raised over $1 million for charity largely through the book deals he's been able to put together with such charitable organizations as: American Heart Association, March of Dimes, Special Olympics, American Veterinary Medical Foundation, National Paralysis Foundation, American Cancer Society, Child Abuse Prevention Center, American Diabetes Association, National Parenting Center, President's Council on Physical Fitness, and many others. In this presentation, Matthew outlines his "Six Super Success Secrets." 1. Your "why" is far more important than your "how." 2. You don't need to be an expert. 3. Persistence, persistence, persistence. 4. Supermodel success. 5. Marketing rules. And number 6. You don't have to sell!

"The six super secrets of success helped me a lot." ~ J.A.

Nowhere is waste more extreme than in the book publishing industry. Since its inception, Logical Expressions has taken a "green tightwad" approach to self-publishing books, which avoids a lot of the waste inherent in traditional book publishing. At Logical Expressions, Daffron and Byrd use a combination of print on demand and extremely low-cost online marketing methods to sell books. The approach and methods are described in Susan's book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise. Logical Expressions' books make a profit from day one.

Within the mainstream publishing world, these eco-conscious "green tightwad" tactics are still considered odd. Logical Expressions books are printed only when someone actually buys one, so the whole returns, storage, and remaindering mess that most publishers have to deal with is taken completely out of the loop. By avoiding bookstores and their archaic systems, LE books can stay in print almost indefinitely.  In this presentation you'll learn:

• Why you must carefully examine your book publishing goals before you do anything else.
• About the misleading and confusing terms surrounding print-on-demand and "self-publishing" companies.
• The publishing numbers and acronyms you need to know and why they matter.
• Cost-saving tips to get a quality book produced quickly and affordably.
• Low cost online methods of marketing your book once it's finished.

"#SPOC09 is so cool! This is such a great conference. I really enjoyed you and James' talk about your company, Logical Expressions, Inc. The cost savings and "green tightwad publishing" you discussed were very good." ~ J. R.

Most self-publishers have dreams of seeing their book stocked in bookstores. But that's not as easy as it first appears. One of the most efficient ways of getting into bookstores is having a national distributor. But is having a distributor always a good thing? And since most don't accept self-publishers, how can little ol' you attract their attention? What are the plusses and minuses of having a distributor? And once you have one... well, where are the care and feeding instructions? We'll cover all these topics and more.

• If you are serious about marketing to the book trade (book stores and libraries), getting a distributor improves your odds.
• Many distributors don't want to deal with self-publishers.
• The Pros and Cons of dealing with Distributors
• How you can improve your chances of signing with one.
• Working with a distributor is like having a team: how you can improve your team's communications and success level.

Shel will offer an overview of most important social media: Twitter, Facebook, LinkedIn, Yahoogroups. You'll find out about the culture, how to promote your products, and how to build fans. In this informative presentation, you'll learn:

• Why social media is the book marketer's best friend
• How to understand the rules of each community, even though they're different in every community
• Innovative real-world examples of promoting through these venues
• How to build viral buzz

"Thank you for hosting this wonderful conference. I'm really glad I found it. I'm learning so much about promotion and web 2.0!" ~ C.M.

There's no way around it: All authors need to promote their books and while those using the traditional publishing model usually get a little help from the publisher, self-published authors don't have any support at all unless they purchase a pricy promotion package. "How to Build Book Buzz" will teach conference participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks. Save money on consultants and related services by learning how to:

• Zero in on your target audience and the media they read, watch and listen to
• Create and use the most effective publicity tool available for both fiction and nonfiction
• Use the most affordable and effective press release distribution services
• Generate priceless exposure online through virtual book tours
• Maximize the single technique that will keep your book in the news for years

If you think you have your Internet marketing covered with just a web site, you might be missing out on a bucket of Internet gold. This class is packed with information with everything from understanding social media to monetizing sites like Facebook, Squidoo, and Twitter. Penny will also talk about what you should never do on your web site and why a blog is a must-have part of any Internet campaign. We'll also look at some of the hottest online trends too!

• The secret to getting thousands of hits on your web site and then converting them into sales!
• Top internet promotion techniques that won't cost you a dime!
• The Virtual Author Tour™, how you can "tour" yourself on the net
• How to use site like Facebook and Squidoo to build your customer base
• What is Twitter? We'll talk about Twitter and how to use it to drive more sales to your web site
• How to create a web site that sells your book
• Simple steps to blogging effectively!

Penny even includes some time-saving hints to maximize your online efforts without spending HOURS online!

"Penny gave me some valuable tips to use in promoting my new clients to the Internet media." ~E.C.

More than half of all books sold every year are sold to non-bookstore buyers. Discover creative ways to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs, corporations, associations, schools and government agencies. Find out the best ways to contact each, the appropriate discounts and how to reach them via personal sales calls, telephone sales and direct marketing. You can sell more books more profitably in a shorter period of time.

• Find new places to sell books you probably never thought of contacting
• Discover how to increase your sales, revenue and profits
• Sell on a non-returnable basis
• Learn the nuances of each segment — discounts, seasonal buys and purchasing terms
• Sell books at list price and have the buyers pay shipping
• Show corporations and associations how they can use your books as premiums and ad specialties

"How to Sell Your Book Beyond the Book Store, the presenter was awesome! I was able to take 4 pages of notes." ~ E.C."

You have your books "in hand,"and you've done your launch party. You've sold a copy to all your friends and family, and you've got your web presence. And maybe you've even sent out a press release and done a Facebook page. But now, the truth sets in:  your book isn't selling like you had hoped. Now what? This fact-filled, entertaining session from two book pros will give you lots of ideas to fill your "to do" list for the next several months as you attempt to "swim" with your book.
You will learn:  

• The secrets to getting tons of media coverage at low or no cost
• Why "social media" is the coming thing and how to use it effectively
• Why a "clips book" is so important
• How to have an endless supply of marketing ideas
• Why a marketing plan is a necessity, not a luxury

"This is my second day on the Conference....and I want to say this event has been SUPER!" ~ S.P.

As you write and publish your book, it's a good idea to keep the big picture in mind, including how you will develop and expand on the content later for workshops, speeches and info-products. In this presentation Donna Kozik will share the systems and strategies she uses when creating book content. With these ideas, you'll be able to see how an entire business and line of products can be built on the foundation of your book.

During this presentation you'll discover how to:

• Outline your book content so it's congruent with your business mission and marketing messages
• Strategies to multi-purpose your material for teleseminars, articles and blog postings
• Donna's proven system for article writing that will attract readers and keep them coming back for more

"I loved Donna Kozik's suggestion of starting with one article and expanding on it to promote the book." ~ SS

Most people operate from only a fraction of who they are and what they are capable of. Why? Because it can be confronting to express yourself boldly in the world—whether you're looking to communicate it in person or in writing. The desire for bigness causes problems for people. They don't know how to create it for themselves. They don't think they are capable. They don't think it's possible for them. Even those who are successful need support in thinking even bigger because we are never thinking as big as we possibly can. Michael Port, the leader of The Think Big Revolution and the guy to call when you're tired of thinking small, has his audiences design a Personal Manifesto for thinking bigger about who they are and what they offer the world in an authentic, meaningful, and prosperous way. During this presentation he will show how your book is more than a book—it can become your whole empire, and the elements to think about that will get you there.

"Inspired, enlightened, engaged! Michael Port is a most marvelous presenter! Thoroughly enjoyed every moment of this highlight in the conference." - E.W.

Let the media tell your story and bring clients right to your door. Jill shares her proven publicity secrets for getting the attention of national media, including The New York Times, CNN, The Today Show, Good Morning America, and more--all based on her international Bestseller, Guerrilla Publicity. Jill will explain how you can:

• Get the media talking about your book
• Instantly increase your visibility, competitive edge, and market share
• Quickly respond to breaking news and trends in your industry
• Accelerate your current marketing efforts at no additional cost
• Gain new repeat business--all from word of mouth "buzz" marketing

Learn the 7 guerrilla tactics for mastering any interview with magazines, newspapers, or TV!

Bestselling author, publishing coach, and keynote speaker Patrick Snow explains how you can turn your book into a lead generating tool to expand your speaking, coaching and consulting business. Patrick will discuss how you can:

• Get your book translated into numerous foreign language at virtually zero out of pocket costs.
• Get featured in major newspapers and magazines.
• Find out what producers are looking for to get on TV and radio.
• Set your speaking fees.
• Use your book to get into the field of coaching.
• Build an information empire from your book.

Authors are great at creating books, and sometimes even think of further monetizing their work as speakers, but the majority of authors still tend to be all about their books. That author mindset is a huge mistake, because the maximum possible audience and revenue for any author's knowledge is achieved with an infopreneur's (information entrepreneur's) mindset. In this information-packed session, filled with actionable, case study-rich material, 6-time self-published author, information product and marketing expert Melanie Jordan shows you how to think beyond the book and become an infopreneur by creating your own original content information product and high-ticket information service line, based on real-world business techniques in product management and new product development.

• Learn why it's great to be a self-published author, but maximum audience and revenue for your knowledge comes from adopting an infopreneur's (information entrepreneur's) mindset.
• Learn exactly how to move beyond your book and achieve maximum audience and revenue for your knowledge by creating a complete information product and service line.
• Learn exactly how to create each of the major information products and services using no-cost or low-cost information tools that even a non-techie can master.