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Self-Publishers Online Conference News
SPOC: For Publishers, It's Not About Pointy Ears
Sandpoint, ID - Saturday, May 9, 2009
As people gear up for the opening of the new Star Trek movie and go where no one has gone before with a much younger Mr. Spock, self-publishers are looking forward to their own SPOC (minus the pointy ears). In this case, SPOC is the Self-Publishers Online Conference (SPOC), which is designed to connect entrepreneurial authors with publishing resources. At the conference, aspiring authors are encouraged to "Live Long and Publish!"
This three-day virtual event features expert speakers and an online exhibit hall for book industry vendors on May 13, 14, and 15, 2009.
Fifteen publishing experts will be on hand to offer tips and advice for both aspiring and veteran self-publishers. Speakers include:
- Sandra Beckwith, publicity expert and author of three publicity how-to books
- Matthew Bennett, a prolific author who has sold more than 5 million copies of his self-published books
- Peter Bowerman, author of The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
- Susan Daffron and James Byrd, owners of book packaging company Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise
- Shel Horowitz, author of Grassroots Marketing for Authors and Publishers
- Debi Flora, president of About Books, Inc., a Colorado-based book packager
- Melanie Jordan, author of What You Know Is Worth More Than You Know - Achieving The Life You Were Meant To Have By Making Money From What YOU Know!
- Brian Jud, book-marketing consultant and author of Beyond the Bookstore and How to Make Real Money Selling Books
- Donna Kozik, book coach and author of two self-published books
- Jill Lublin, author of Get Noticed...Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself
- Michael Port, author of bestselling books Booked Solid, Beyond Booked Solid, and the Contrarian Effect
- Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual
- Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity
- Jacqueline Church Simonds, book shepherd/publishing consultant and owner of book distributing company Beagle Bay, Inc.
- Patrick Snow, author of best-selling self-published book Create Your Own Destiny
- Carol White, author of award-winning self-published book Live Your Road Trip Dream and book marketing consultant
Logical Expressions President Susan Daffron says, "Okay, we'll be honest here: all of us are total trekkies and when we realized the acronym for the Self-Publishers Online Conference (SPOC) would pay slight homage to our favorite Vulcan, we were thrilled. After all, "logical" is part of our company name. On a more serious note, we also realize that a lot of self-publishers simply can't afford the time or expense to go to an in-person event. We've brought together an amazing line-up of experts, so people can learn about publishing right from the comfort of their home or office."
CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
Email Contact
Self-Publishers Learn Secrets Of Selling Lots Of Books In a Down Economy At Upcoming Virtual Conference
Sandpoint, ID - Thursday, April 30, 2009
The book-publishing industry is changing and aspiring authors are looking for answers.
The Self-Publishers Online Conference (SPOC) is designed to connect entrepreneurial authors with publishing resources,
and encourages people to "Live Long and Publish!" This three-day virtual event will feature expert speakers
and an online exhibit hall for book industry vendors on May 13, 14, and 15, 2009.
Fifteen publishing experts will be on hand to offer tips and advice for both aspiring and
veteran self-publishers. Speakers include:
- Sandra Beckwith, publicity expert and author of three publicity how-to books
- Matthew Bennett, a prolific author who has sold more than 5 million copies of his self-published books
- Peter Bowerman, author of The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
- Susan Daffron and James Byrd, owners of book packaging company Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise
- Shel Horowitz, author of Grassroots Marketing for Authors and Publishers
- Debi Flora, president of About Books, Inc., a Colorado-based book packager
- Melanie Jordan, author of What You Know Is Worth More Than You Know™ - Achieving The Life You Were Meant To Have By Making Money From What YOU Know!
- Brian Jud, book-marketing consultant and author of Beyond the Bookstore and How to Make Real Money Selling Books
- Donna Kozik, book coach and author of two self-published books
- Jill Lublin, author of Get Noticed...Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself
- Michael Port, author of bestselling books Booked Solid, Beyond Booked Solid, and the Contrarian Effect
- Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual
- Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity
- Jacqueline Church Simonds, book shepherd/publishing consultant and owner of book distributing company Beagle Bay, Inc
- Patrick Snow, author of best-selling self-published book Create Your Own Destiny
- Carol White, author of award-winning self-published book Live Your Road Trip Dream and book marketing consultant
Logical Expressions President Susan Daffron says, "Because of the turmoil in the
traditional book publishing industry more people are turning to self-publishing.
But then they are overwhelmed with a lot of confusing terminology and misinformation.
We want to help people learn how they can self-publish quality books, so anyone can attend
the SPOC presentations live for free."
Attendees can register online at http://www.selfpublishersonlineconference.com.
A free Basic attendance pass gives participants live call-in access to the teleseminars
and a log in for the exhibit hall. Paid Standard and Premium passes offer access to the seminar recordings
and a wide range of bonus materials.
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Media Contact:
Susan Daffron, President, Logical Expressions, Inc.
+1-208-265-6147
Email Contact
15 Publishing Industry Veterans Share Information on Selling More Books at Upcoming Virtual Conference
Sandpoint, ID - Tuesday, April 21, 2009
Publishing is evolving and independent publishers and self-publishers are at the forefront
of the changes in the book-publishing world. The Self-Publishers Online Conference (SPOC),
encourages aspiring authors to "Live Long and Publish" during a three-day virtual event that
will feature a total of 15 expert speakers.
SPOC will be held May 13, 14, and 15, 2009. Although speakers are still being confirmed
and the line-up is not final, publishing experts Dan Poynter, Shel Horowitz, Brian Jud and Sandra Beckwith
have agreed to speak on these topics:
- Dan Poynter will explain his system of "simultaneous publishing,"
in which authors research their subject matter and draft a marketing plan at the same time.
Authors determine who their readers are, what buyers want to read, and where to find them.
- Shel Horowitz will offer an overview of the most important social media sites
for self-publishers: Twitter, Facebook, LinkedIn, Yahoo Groups. Attendees will find out
about social media culture, promoting books, and building a fan base.
- Sandra Beckwith will present "How to Build Book Buzz" which teaches conference
participants how to snag priceless media attention for their books, whether the books have been in stores
for one week or 101 weeks.
- Brian Jud will focus on selling to non-bookstore markets. Attendees will learn creative ways
to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs,
corporations, associations, schools and government agencies.
Logical Expressions President Susan Daffron says, "Because a lot of struggling self-publishers are strapped for money in this economy, we've made this conference as accessible as possible. Anyone can attend the presentations live for free."
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Media Contact:
Susan Daffron, President, Logical Expressions, Inc.
+1-208-265-6147
Email Contact
Self-Publishers Online Conference Takes New Virtual Expo Approach
Sandpoint, ID - Thursday, April 16, 2009
With big book publishing houses laying off and cutting back, more people are interested in self-publishing books.
Yet because of the economy, fewer people are willing to travel to book industry conferences
to learn about publishing. These trends led organizers to create the first virtual self-publishing conference.
Connecting entrepreneurial authors with self-publishing resources, the Self-Publishers Online Conference
will be held on May 13, 14, 15, 2009.
Because of travel and lodging costs, many aspiring self-publishers are not able to attend big publishing shows
in New York City or Los Angeles. SPOC 2009 is a virtual conference which means attendees can attend
from the comfort of their own home.
Aspiring authors and self-publishers can attend SPOC when they have time in their schedule.
At their convenience, they can wander the virtual exhibit hall, take part in informative teleseminars,
and discover helpful information about writing and publishing books.
Logical Expressions President Susan Daffron says, "The Self-Publishers Online Conference is the
next best thing to being at a live conference, except without the sore feet and aching back from
lugging around brochures and other conference materials all day. Our line-up of speakers is phenomenal.
Almost every author of every self-publishing book I own will be at SPOC, plus other amazing experts
that have successfully self-published books and developed a platform around them."
SPOC 2009 will feature a total of 15 expert speakers over the three-day event. The experts
will discuss a wide range of book publishing and promotion topics. Although speakers are
still being confirmed and the line-up is not final, publishing experts Dan Poynter, Shel Horowitz,
Brian Jud and Sandra Beckwith have agreed to speak.
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Media Contact:
Susan Daffron, President, Logical Expressions, Inc.
+1-208-265-6147
Email Contact
Two Companies Work Together to Present Self-Publishers Online Conference 2009
March 17, 2009: Two companies that help aspiring authors
self-publish books have banded together to put on the self-publisher's online conference
(SPOC).
Logical Expressions, Inc. and Write a Book in a Weekend are partnering on a virtual conference called the Self-Publishers Online Conference (SPOC). This virtual event is designed to connect publishing businesses and experts with aspiring non-fiction book authors.
The online event is designed to give attendees the opportunity to make direct contact with experts and vendors who can show them how to make their book a reality.
SPOC gives sponsors an opportunity to showcase products and services to attendees that are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts, a virtual exhibit hall featuring sponsor information, and easy-to-connect methods between sponsor and attendee.
SPOC will be held on May 13-15, 2009. More information is available at http://www.SelfPublishersOnlineConference.com
About Logical Expressions, Inc.
Logical Expressions, Inc. is a book and software publishing company, based in Sandpoint, Idaho. The company produces software, books, and online publications in addition to offering book production and consulting services to clients throughout the United States.
Logical Expressions consults with authors who want to use self-publishing as a way to publicize themselves or their company, or who want to develop additional income streams through information products that are marketed on the Internet.
Susan Daffron and James Byrd, the primary shareholders and officers of the corporation, bring decades of experience in publishing and business application development to the company. LEI President Susan Daffron has been involved in publishing since 1988 and is the author of 11 books, 1200 online articles, 70 national magazine articles, and 200 newspaper articles. Her husband and business partner James Byrd is the author of three books and has been a business software application developer since 1985. He was also the Internet Development Manager for a $100-million+ e-commerce Web site with many interfaces to back-end systems.
About Write a Book in a Weekend/My Big Business Card
The founder of the Write a Book in a Weekend Club on Facebook and owner of My Big Business card, Donna Kozik has a diverse writing and business background. She earned a master of business administration (MBA) degree with a concentration in Marketing from Gannon University in Erie, Pa. She has an undergraduate degree in Communications and Literature from Grove City College in Grove City, Pa. Prior to starting her business, Donna worked as a newspaper editor and an external communications specialist with Erie Insurance Group in Erie, Pa., where she edited two magazines, including the award-winning In Sync magazine that is distributed to over 1.5 million Erie Insurance policyholders three times a year.
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Media Contact:
Susan Daffron, President, Logical Expressions, Inc.
+1-208-265-6147
Email Contact
SPOC is Coming!
March 15, 2009: Sponsors Logical Expressions and Write
a Book in a Weekend are proud to announce the 2009 Self-Publisher's Online Conference 2009
(SPOC 2009). The conference will be held on May 13-15, 2009. More information is available at http://www.SelfPublishersOnlineConference.com
Because of the cost of travel, many aspiring publishers are not able to attend the big publishing shows in New York City or Los Angeles this year. SPOC 2009 is a virtual conference which means attendees can attend from the comfort of their own home. Attendees don't have to worry about travel reservations, airports, packing, or dragging home conference materials in their luggage.
Aspiring authors and self-publishers can attend when they have time time in their schedule. At their convenience, they can wander the virtual exhibit hall, take part in informative teleseminars, and discover helpful information about writing and publishing books. It's the next best thing to being at a live conference, except without the sore feet and aching back from lugging around brochures and other conference materials all day.
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Media Contact:
Susan Daffron, President, Logical Expressions, Inc.
+1-208-265-6147
Email Contact
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